The other day my friend texted me saying that she needed my address because she wanted to order some thing off the internet and for some reasons she couldn’t get it delivered to her own house. I gave her my address and when the packaged arrived I came to know that the product was basically a ‘Whitening Serum’, which supposedly helps you get lighter or white skin.
I’m from Pakistan and obviously, I’m brown but let me tell you it is not the other races that discriminate us, our own people discriminate each other. I might get in trouble in saying and exposing all these things but some things need to be said. Every time I turn on TV there’s always an ad regarding how you can whiten your skin with a whole story that how a girl with darker skin doesn’t get anyone’s attention and how she can’t marry but when she applies these whitening creams she immediately gets this ‘glow’ and become ‘beautiful’ because these are the standards we have set in our own country, and trust me nothing infuriates me more than to actually observe how explicitly we discriminate our own race.
If you are unfamiliar with Pakistani television shows then I’m sure what I’m about to tell you is definitely going to surprise you. Every morning on all the Pakistani channels multiple morning programs air and almost every morning there are at least 3 channels which tell you how to whiten your skin using different injections, creams or natural methods. Look I know it is okay to clear your skin off the dust and everything but they literally explicitly tell you how to get white skin because this is how you are going to be accepted and be called beautiful. They sometimes stage this whole act where actors disguised as locals come and tell them that they want white skin and on national television the host along with some ‘doctors’ inject some kind of serum in their skin and tell them that they will have to use it for this particular amount of days and then they can achieve this “beauty”. We have so many actors who started off as browns and now they have white skins. Brides insist on using so much foundation of way lighter tone than their complexion so they can look beautiful in their new illuminated look on their wedding day. It is quite normal for people to call a person with darker tone “Kaala” which in English means black.
The thing is we have gotten so used to these unacceptable, obnoxious, disgusting habit of hating our own skin color that it doesn’t even occur to anyone to say anything against it. My own friends show their dislike towards darker tones or skin that whenever they get a chance they try to use these makeup products to lighten their complexion.
This post has already got so long, tell me in comments below if you want me to continue to talk about this issue because I have so many stories regarding this issue to tell and I will most definitely talk about it. I always mention at the end of my every post that I apologize if this offended you in any way but I’m not going to say it now because there are some issues in our society which need to be discussed and people should take offend by them. Also, suggest me if I should share those ads or tv shows about this issue.
Thank you for reading this looooong post.
Until next time.